Introducing Dennison Team Up With Collectability On A Second Collaboration, The Asymmetric Edition Oblique Collection

Revived and resuscitated vintage brands are flourishing, but Dennison has a unique combination of British-American heritage stretching back to 1874. Spearheaded by founders Stefan Sheikh and Toby Sutton, the brand has had a successful Swiss rebirth through the skilled pen of Emmanuel Gueit. The latter can be taken literally, as the inimitable Gueit, the man behind watches from the beefy Audemars Piguet Royal Oak Offshore to the last Rolex Cellini, has a refreshing disdain for digital tools. When combined with a deft finger on the pulse of wrist trends, the sleek Dennison ALD was an instant hit back in 2024, seeing many seasoned collectors embracing stone dials, quartz and svelte sizing for the first time.

Riffing off 70s designs from Patek Philippe and Piaget, where Gueit’s father was the scion of their strongest releases, Dennison’s zeitgeist-nailing stone dials hit the right notes and have stayed relevant. But last year’s limited edition, created in collaboration with US Patek specialist Collectability, created a quirky convergence of inspirational clues. It channelled the strong two-tone identity of the Patek Philippe Golden Circle, an offbeat ‘geezer watch’ choice, and was the first time Collectability’s John Reardon, a leading Patek Philippe expert, collaborated with a brand on a new watch.

"Our first collaboration helped broaden our visibility beyond our existing client base," John Reardon tells me.

“Of course, it resonated with Collectability’s core community... What excited us was seeing it presented in a more accessible way, bringing this distinctive aesthetic to a larger group of people."

John could also see his regular vintage collectors buying the Dennison as a casual watch, a reliable travel watch, and for gifts. "We also saw couples buy them as his and her watches, and at this price point, it really becomes a watch for everyone,” Reardon said with a smile.

"We understand that a US$30,000 vintage Golden Ellipse is not for everyone, and these Dennison x Collectability watches give the opportunity to collectors (and non-collectors) to buy a watch that is a conversation starter and a wearable work of art at an incredible price point.”

The first Dennison x Collectability was an homage without directness, but with enough subtle clues and dial art to appeal to Collectability’s Patek-collecting base, inspired as it was by the wider-looking seventies Patek Philippe Golden Circle ref. 3862. Powered by a reliable Ronda quartz movement, it equally appeals to a younger, fashion-forward demographic fascinated by small-cased vintage chic yet lacking big-brand budgets.

Emboldened by the 2025 success, the second collaboration between the two pushes the design language into more sculptural, asymmetric territory, as Dennison twists their DNA into a new shape and two separate stylistic directions. Last year’s two-tone elegance is subverted by asymmetrical charm, with the architectural case discreet in size at 36x33mm (the Dennison ALD is 37x33.5 mm) and a svelte 6mm thickness.

The main difference is the oblique (no pun, but a factual brand name) opening, which emphasises the smooth pebble look in either polished steel or PVD gold. The sapphire crystal-set dial opening seems twisted about 30 degrees to the left and is a rhomboid with curved sides. It is technically a curvilinear rhombus or a curved rhomboid, boasting four continuous, smooth, curved sides of equal length. The same shape is echoed in the inner part of the dial, rotated to the right of the main dial, creating an unusual visual tension that stays with you.

Unpacking the design of the two distinct collections, the Enigma and Vector dials take two very different paths: the former more stylistic, the latter an exercise in graphic minimalism. Where the first collaboration kept things two-tone composed, the Oblique pushes the Dennison case into asymmetry, the dial window cut at an unexpected angle that shifts the geometry of the whole thing.

Like last year’s release, the Enigma features an outer area in a strong sunray-green brushed finish, with a deep blue sunray dial centre. To me, that pretty much establishes this cool combo as the Collectability signature. The centre is framed by a thin, laser-cut bevel that underscores the strong dynamic of the acutely angled shapes vying for your attention. Softly contoured spade hands tell the time sans ticking seconds, appearing off-centre from some angles thanks to the illusory effects of the angles-within-angles dial.

Emmanuel Gueit has a strong name in the watch biz for all the right reasons, and Dennison is the first brand to use his name in bold characters. Gueit is also characteristically direct about how he approached the project.

"I thought it would be smart to create for Collectability a specific Dennison DNA for every collaboration," he says. "The two-tone dial carries over from the 2025 edition as a deliberate thread of continuity, but the case required a different kind of thinking.”

So, Emmanuel kept the original ALD shape and lugless dimensions. Through one incisive, precise intervention of changing the opening, Gueit proved that a single decision can alter everything about how a dial reads.

The restraint of the Vector dial was equally calculated, available in either sunray-brushed silver or gold, matching its respective polished case tone. For the Vector variant, Gueit could cite famous models from major brands in the 1950s and 60s as reference points, but the logic is simple.

"The opening is so different, so disturbing," he says, "so there is no need for a complicated dial, full of details and tapisserie." As for what this new, asymmetrical direction means for Dennison's broader identity, Gueit gently pushes back against the idea of a single design direction. "At Dennison, we decided to have many different languages, and Collectability is one of them."

Seeing Gueit’s smile, I read that as an implication that the Oblique case is not a pivot so much as a parallel path, and Emmanuel is not giving much away about what comes next. "I want to show that the future will be full of surprises," Gueit says, "So sit down, buckle up, and stay tuned."

The Vector dial takes a more structural approach, with a 50s, perhaps Eames-like vibe. Twelve sharp, printed lines radiate from the centre: black on the gold dial fitted to a gold PVD case, and crisp blue on the silver sunray dial inhabiting the polished steel case. Unlike the drama of the Enigma, the minimal Vector has a retro-technical quality, something between a vintage instrument and a graphic exercise.

All four watches in the Oblique series share the same case, measuring 35mm by 33.6 mm, and a thin 6.05mm thickness with a flush-fitting sapphire crystal. The heart, as mentioned before, is not mechanical, but an accurate Swiss Ronda calibre 1062 quartz, as this is all about easy, everyday wearability.

Pre-orders open May 27th and close June 3rd, 2026, exclusively through the Dennison and Collectability collaboration platform. Price is US$790 for all four references in the collection.

Personally, I will easily admit to often pivoting to quartz power for both neo-vintage and casual new watches. It offers slim comfort for less outlay and slims down the proportions of the new Dennison x Collectability collection, combining dress-watch elegance with everyday ease and underscoring its wearability and vintage style.

The first edition sold well because it was honest, wearable and distinctive. The 2026 Oblique is honest in a different way; it wants to be noticed and has a strong wrist presence for its understated size. All straps are a semi-matte embossed leather in a deep blue, matching the Enigma dial centre, with the exception of the all-gold Vector, which comes on a dark brown variant, juxtaposing the glint of gold for a dressier take on Gueit’s vision.

Brand: Dennison
Model: Dennison x Collectability 2026 Edition Oblique Collection
Dimensions: 35 ~ 33.6mm
Thickness: 6.06mm
Case Material: Stainless steel or gold PVD stainless steel
Dial Colour: Blue and cyan sunburst (Engima), case material-matching sunburst with printed sectors (Vector)
Indices: None
Crystal: Sapphire
Lume: None
Water Resistance: Not stated
Strap/Bracelet: Embossed leather with case material-matching pin buckle

Calibre: Ronda 1062
Functions: Hours and minutes
Battery Life: 6 years
Winding: N/A (quartz)
Chronometer Certified: No

Price: US$790 / €675 / CHF 620
Availability: Exclusively available during a one-week pre-order window from May 27th to June 3rd, 2026 via Dennison and Collectability's collaboration platform
Limited Edition: No, but limited production (see above)

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