TAG Heuer
View HistoryEdouard Heuer founded Uhrenmanufaktur Heuer AG in 1860. The company soon found a niche with its chronographs in the timing of sporting events, especially motorsport. The TAG Group (Techniques d’Avant Garde) acquired Heuer in 1985 to form TAG Heuer. Today, TAG Heuer is a subsidiary of LVMH.