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TAG Heuer

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Edouard Heuer founded Uhrenmanufaktur Heuer AG in 1860. The company soon found a niche with its chronographs in the timing of sporting events, especially motorsport. The TAG Group (Techniques d’Avant Garde) acquired Heuer in 1985 to form TAG Heuer. Today, TAG Heuer is a subsidiary of LVMH.

Founded

1860

Headquarters

La Chaux-de-Fonds, Switzerland



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